What Is the Walt Disney Method?

Creativity as the Engine of Change in Business

As companies face climate challenges, rising customer expectations, and growing competition, innovation is becoming one of the most valuable assets for any organization. To introduce effective, responsible, and lasting solutions, teams need not only ideas but also tools that help them move from vision to implementation. One such tool is the Walt Disney Method.

How the Walt Disney Method Works

Walt Disney was known for his ability to combine immense imagination with a practical approach to making projects happen and he developed a thinking model in which a team takes on three roles in sequence

• Dreamer – creates a bold, creative vision without any limitations (“What if we could…?”).
• Realist – translates the idea into a concrete action plan (“What is needed to make this happen?”).
• Critic – analyzes risks, constraints, and consequences (“What could go wrong?”).

Each stage has its time and place, preventing creativity from being blocked by premature criticism or, conversely, avoiding ideas without a realistic plan for execution.

Why the Walt Disney Method Works

• More effective innovation – ideas go through a complete validation process.
• Balance between creativity and realism – visions are developed, not shut down too early.
• Collaboration and team integration – every team member brings a unique perspective.
• Reducing mistakes and greenwashing – the critic role quickly spots ethical or reputational pitfalls.

Example of ESG Application
A company is working on a new packaging strategy:

• Dreamer: “Let’s eliminate plastic completely and introduce packaging made from mycelium!”
• Realist: “We’ll need material testing, technology partners, and a redesigned supply chain.”
• Critic: “Will the material survive transportation? Will customers accept it? What’s its carbon footprint?”

Result: An innovative solution that is inspiring, realistic, and ethically sound.

Why It Supports Sustainable Development

The Walt Disney Method enables teams to create innovations that are both ambitious and responsible. It teaches a holistic approach to projects—combining vision, realism, and critical reflection. As a result, organizations develop solutions that not only impress but also have a tangible impact on the environment, communities, and the company’s long-term growth

Coaching and the Walt Disney Method in Organizations

Bringing the Walt Disney Method into an organization’s culture is a natural extension of coaching practices. Business coaching helps teams build self-awareness, strengthen communication, and support leaders in discovering new perspectives. When combined with Disney’s three-role approach, ideas emerge in an atmosphere of openness and trust, then go through systematic validation. This enables organizations to create innovations aligned with their values, maintain high employee engagement, and foster a work environment that supports both creativity and sustainable growth.

If you need creative tools for development and mentors who can help your organization work in an innovative, sustainable, and high-energy way—get in touch with us. We help build companies that combine creativity with responsibility.