In an era of growing environmental awareness, tightening environmental regulations (such as EU directives under the Green Deal), and increasing expectations from investors and customers, measuring the carbon footprint has become a key element of a sustainable development strategy. In this article, we explain what an organizational carbon footprint is, how it differs from a product carbon footprint, and why both indicators are essential for companies that want to meaningfully reduce greenhouse gas emissions and build a competitive advantage.
An organizational carbon footprint is the total amount of greenhouse gas (GHG) emissions generated directly and indirectly as a result of an organization’s or institution’s operations over a specified period—typically one year. It includes, among others:
The GHG Protocol is a global standard for measuring greenhouse gas emissions, dividing them into three scopes:
ISO 14064 defines the principles for measuring, reporting, and verifying GHG emissions. It distinguishes six main categories of emissions:
The product carbon footprint refers to the total greenhouse gas emissions generated at every stage of a product’s life cycle—commonly assessed through Life Cycle Assessment (LCA). The analysis includes:
LCA makes it possible to identify the most emission-intensive stages and optimize processes to reduce CO₂ emissions.
A reliable carbon footprint audit is the foundation. Organizations use dedicated IT systems, energy audits, and ESG reporting standards (e.g., GRI, ESRS).
Companies should:
When emissions cannot be avoided, organizations can invest in offsetting projects, such as afforestation, biodiversity protection, renewable energy initiatives, or certified carbon credits.
Companies gain a competitive edge by implementing training programs, engaging suppliers and customers, and transparently communicating their climate actions in line with green marketing principles.
Both the organizational carbon footprint and the product carbon footprint are crucial tools for companies aiming to meet regulatory requirements, achieve ESG goals, and build a sustainable future. Accurate measurement, reporting, and emission reduction not only help protect the climate but also strengthen a company’s market position and customer trust.