In a world where tourism accounts for a significant share of global CO2 emissions and creates serious environmental and social challenges, the phrase “sustainable travel” sounds like a real challenge. From beaches in Asia to European capitals — mass tourism, low-cost flights, and globalization have made every corner of the world accessible. But can travel truly be responsible and sustainable, or is it just another slogan?
Like every other sector, the tourism industry is increasingly turning its attention to ESG strategies — Environmental, Social, and Governance. Businesses are beginning to see ESG not just as a tool to meet growing regulatory demands, but as an opportunity to drive sustainable development, strengthen stakeholder relationships, and enhance their position in an increasingly conscious global market.
But can travel truly be sustainable?
